Betfair to Boost Facebook Presence


Relaxed rules-more marketing investments

Not long after social network giant Facebook announced that it is relaxing its rules on gambling brands, a statement came from online gambling group Betfair that it will increase its marketing spending on the social network in order to boost its presence and attract its desired demographics.

In the UK, Facebook now allows limitless posts, which require no prior approval, whereas before, brands had only four posts a week and needed Facebook approval on updates.

At the moment, Betfair is pursuing its expanded brand campaign, in which it engaged former England cricketer Michael Vaughn and ex-footballer and pundit Lee Dixon, who ran a take-over of the Betfair Facebook page alongside a paid-ad campaign, and thereby collected an impressive number of 'Likes'.

According to Ben Carter, head of central online marketing services for Betfair, 'There is loads of opportunity for us and it is what we have been waiting for [for a] long time. We had a page for a while but we have been limited by not being able to build the engagement or content. We will certainly increase spend but we will work with Facebook to understand what it means for gambling brands. The way to use advertising cleverly is influenced by social data, but these are disconnected at the moment.'

As for the permission given to brands by Facebook, to run free-to-play apps, Carter said Betfair plans to launch apps that 'will aim to be a utility for customers in order to add value to the Facebook presence.'

Sports Society News General Sportsbook News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

1mins ago someone from us flag United States read article FIFA World Cup: France vs Croatia preview

Sports Community

Share this page on:
Follow LSB on:
Follow LSB

Join Now for full access

In the last 24h

Totals

  • New Members
    4
  • Members Online
    20
  • Guests
    858



eighteen plus only

Follow LSB on Facebook Follow LSB on Twitter Follow LSB on Pinterest Follow LSB on Google plus