Update: Ladbrokes Joint Venture with AGTech Becomes Fruitful


First product for Chinese market launched

This week's news from Asia Gaming Technologies (Beijing) Co., Ltd (AGT), a joint venture between bookmaker Ladbrokes and Hong-Kong based lottery services provider AGTech, involve reports about the launch of its first product to the Chinese market.

It has been specified that the "Lucky Racing Game", a sports-themed electronic random number generated lottery game where customers can choose to wager on a virtual car race has been developed by AGT in association with interactive betting and gaming specialists OpenBet and sister company Inspired Gaming, that the launch was conducted in cooperation with Hunan Sports Lottery, and that the product has received an approval from the PRC lottery regulator (Ministry of Finance of the PRC).

According to Adam Greenblatt, Director of Corporate and Strategic Development, Ladbrokes, 'This is a small but positive step in a key gambling market. We are pleased to have launched our first product - the result of many years of relationship building in China."

On the other side, David Loveday, CEO of OpenBet, stated: "This is yet another project that demonstrates how OpenBet works in partnership with its customers and other providers to deliver an all round successful sportsbook solution.

'Lottery businesses are at the forefront of what we do and where we are going as a business and being able to bring our product to China, with Inspired Gaming and Ladbrokes, is very exciting for OpenBet and marks yet another milestone in our international expansion and expertise."

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