New Appointment at Paddy Power

Woolfenden to occupy his new position in December

A new member will be joining Irish bookmaker Paddy Power's team soon, as the bookmaker appointed a new UK and Irish marketing director, it was announced this week.

The man in question is Christian Woolfenden, who currently works as a Global Brand Director for the Bacardi brand. It has been specified that he will take up his responsibilities in December 2011 and that he has an extensive marketing experience, not only at Bacardi, but prior to that at Procter & Gamble in Switzerland and London.

It has been stated by the bookmaker's CEO Patrick Kennedy: "I am also delighted that someone of Christian's calibre has agreed to join the Paddy Power team. He is regarded as one of the top young marketeers in the UK and internationally, and his appointment illustrates both the international ambition of Paddy Power and our continued investment in talent".

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