Betfair and GB Group Extend Partnership

Cooperation since 2004 to be prolonged

After a long-term cooperation with online sports betting company, initiated in 2004, the Cheshire, UK-based ID verification provider GB Group has prolonged the partnership, reporting this week that its highly effective URU and ID3 Check services would continue to be used by Betfair.

According to Relationship Manager at Betfair, Matthew Hill, 'GB Group's technology helps us verify new registrations in less than a second and allows our existing customers to trade very quickly and seamlessly. Our internal infrastructure means we can now cater for all new registrations and continually provide a world class service to our customers.'

On the other side, John Lord, managing director at GB Group commented: 'We have been working with Betfair for a number of years and are excited to be part of its future. Transacting across borders is a complicated and often difficult process as there are so many licensing issues and restrictions to take into consideration. With our extensive experience in this industry, we are confident we can successfully assist Betfair in growing its business successfully on a global basis.'

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