New Sportsbook Site for Blue Square

In-play betting offered by new mobile site

A new mobile sportsbook site, offering in-play betting and implemented by mkodo has been released this week by Rank Group's sportsbook division Blue Square.

The new site provides punters with instant access to the latest scores and odds on football matches that are in-play, and it prides itself on an updated, attractive design, that is in line with the rest of Rank's products.

According to Rank Interactive's Simon Woolf, 'We are continuously looking at ways to improve the mobile experience for our customers. The new site ensures that users with the latest and most popular phones for sportsbook access can use the functionality offered to them by those phones to enhance their mobile betting experience. We are also keen to focus on football and the in-play markets at this point in the season.'

In addition, mkodo's BDM, Mark Gibson stated: 'The Rank and mkodo teams will continue to work together in an iterative design and development process to bring ongoing enhancements to the site on a regular basis. The site available today, for example, is the result of a 5 week cycle.'

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