Bodog Brand to Get In-Play Product from Sunplus

Bodog's Asian-oriented licensee to benefit from Asian sportsbook provider's product An announcement came this week from Asian sportsbook provider, Sunplus Holding that it has closed a licensing deal with a major client – Asian-facing brand Bodog88, one of the Bodog licensees. It has further been specified that the deal implies Bodog88 customers are to be offered the Sunplus ONEbook system's in-play sports betting options. On behalf of Sunplus, the company CEO Carlos Salas said: “We're delighted that such a respected brand chose Sunplus ONEbook to deliver in-play sports events to their players in Asia.” On the other side, a comment arrived from Robert Gustafsson, Managing Director for Bodog Asia: “The Asian online gaming market is growing faster than anywhere else in the world and the landscape changes so fast in this industry that flexibility becomes absolutely crucial and Sunplus's™ software and resource is second to none.”