Bodog Brand to Get In-Play Product from Sunplus


Bodog's Asian-oriented licensee to benefit from Asian sportsbook provider's product

An announcement came this week from Asian sportsbook provider, Sunplus Holding that it has closed a licensing deal with a major client - Asian-facing brand Bodog88, one of the Bodog licensees.

It has further been specified that the deal implies Bodog88 customers are to be offered the Sunplus ONEbook system's in-play sports betting options.

On behalf of Sunplus, the company CEO Carlos Salas said: 'We're delighted that such a respected brand chose Sunplus ONEbook to deliver in-play sports events to their players in Asia.'

On the other side, a comment arrived from Robert Gustafsson, Managing Director for Bodog Asia: 'The Asian online gaming market is growing faster than anywhere else in the world and the landscape changes so fast in this industry that flexibility becomes absolutely crucial and Sunplus'sâ„¢ software and resource is second to none.'

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