19th of August 2011 Author: Johnny Karp
Bodog's Asian-oriented licensee to benefit from Asian sportsbook provider's product
An announcement came this week from Asian sportsbook provider, Sunplus Holding that it has closed a licensing deal with a major client - Asian-facing brand Bodog88, one of the Bodog licensees.
It has further been specified that the deal implies Bodog88 customers are to be offered the Sunplus ONEbook system's in-play sports betting options.
On behalf of Sunplus, the company CEO Carlos Salas said: 'We're delighted that such a respected brand chose Sunplus ONEbook to deliver in-play sports events to their players in Asia.'
On the other side, a comment arrived from Robert Gustafsson, Managing Director for Bodog Asia: 'The Asian online gaming market is growing faster than anywhere else in the world and the landscape changes so fast in this industry that flexibility becomes absolutely crucial and Sunplus'sâ„¢ software and resource is second to none.'
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