19th of August 2011 Author: Johnny Karp
Two major companies have announced a fruitful partnership this week - Swedish holding company Betsson AB's independent B2B division Betsson Business Solutions and professional English Premier League football club Arsenal FC (the Gunners) have closed a three-year deal, which will see Betsson become Arsenal's official betting partner.
In addition, the result of the partnership is an online betting service, gunnersgaming, supplied by Betsson, as well as in-stadia betting available for Arsenal fans through a new created brand, GunnersGaming by Betsson.
The brand will be offering Casino, Poker, Sportsbook and other games, and apart from notable Arsenal branding, punters will be able to get some exclusive Arsenal prizes. The new offering has already been launched, and it is operated by Betsson Malta Ltd under a Malta license.
In a comment on the new partnership and products, Vinai Venkatesham, Arsenal's Head of Global Partnerships said: "We are delighted to be welcoming Betsson on board as an Official Partner of the Club, an experienced and trusted brand who will be delivering this innovative new venture. Through designing a range of gaming products specifically for Arsenal fans, we intend to offer our supporters a valuable and unique experience that we hope will have no rival to our supporters."
On the other side, Betsson CEO and President Magnus Silfverberg commented: "Signing these kinds of B2B deals with a football club like Arsenal shows what a technically attractive partner Betsson is today. This is also a good opportunity for Betsson to gain a part of the regulated UK market."
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