Oddschecker Launches New Live Odds Service

Push Technology software will support live in-play odds for the UK online betting website Oddschecker. Oddschecker has over one million users and publishes over half million markets per month offering access to the best prices from top bookmakers. Bookmakers that will feature the live odds service include Bet365 SkyBet, Paddy Power, Betfair and Bwin. “At Oddschecker it's essential that we deliver a first-class proposition for In-Play,” said general manager Derren Maggs. "Speed is critical to this, allowing us to provide customers with access to the best in-play prices – particularly as in-play now accounts for over 50 percent of some bookmakers' overall betting stakes. "Working with Push Technology's Diffusion enterprise messaging and Internet communication solution ensures that we can provide our customers with the latest prices at near zero latency.”