William Hill to Pursue Italian Venture


One of the first AAMS online gaming licenses for the platform

According to the latest news shared by sports betting and gaming provider William Hill, the company presses forward with its plans for the Italian market, and will be launching a new site williamhill.it later this month.

Casino offering will be launched first, then shortly afterwards bingo, poker and sportsbook, all together accompanied by an innovative marketing campaign which should push the brand's presence in Italy.

The company has spent a year building the site, which will strive to be a respectable competitor in the estimated Euro 6 billion online betting and gaming market. It has been specified by Henry Birch, CEO of William Hill Online: "We are really excited about our Italian venture. The combination of a high passion for sports and gaming makes Italy one of the most important markets in our international expansion plans.

"We've spent a lot of time developing the site and ensuring it conforms to the AAMS regulatory requirements. We're delighted with the outcome of the site and we believe it will be a big hit with Italian players."

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