Mobenga and Paddy Power Launch New Mobile Service


Partnership results in dedicated Blackberry service

According to this week's reports, the partnership between a major UK gambling group Paddy Power and mobile technology specialist Mobenga has resulted in the launch of a dedicated Blackberry service for all Blackberry mobile users.

It has been specified by Sylvie McDermott, mobile manager at Paddy Power: 'Our customers have long been demanding an improvement to our Blackberry service, especially in the UK where it is the smart phone of choice. Our new interface means we now meet our customers' needs'.

Mobenga's CEO Christian Raijter added: 'Once again Mobenga has been requested to do something that is a "first" in the industry by Paddy Power and as [was the case in] all the other times we have risen to the call and delivered.'

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