Two year deal with 12BET
It has been confirmed by English Premier League Wigan Athletic Football Club that it has closed the most lucrative shirt sponsorship in its history with online betting brand 12BET.
The two-year deal entered into force on July 1 2011, and based on it, 12BET's logo will appear on all Wigan Athletic replica shirts and training apparel, excluding juniors. It also implies that
12BET is Wigan Athletic's official betting and gaming partner, so its brand will have extensive presence in and around the DW Stadium.
According to Neil Ryan, Head of Marketing, Commercial and Retal at Wigan Athletic, "We are really pleased to have agreed this major new commercial partnership.
"To have secured such a substantial fee from a high profile brand like 12BET demonstrates clearly where the club is going and we are looking forward to working with them to achieve our collective objectives over the next two years".
On the other side, 12BET Europe CEO Rory Anderson stated: "We are delighted to join forces with Wigan Athletic - a sponsorship that will give us great exposure both in the UK and globally, providing the perfect platform to promote our core proposition; in-play football betting.
"We have always been impressed with the club's ethos associated with loyalty, commitment and team spirit, values that sit closely with our own. We look forward to working closely with the club and its supporters to make this partnership a huge success".
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