Update: Reorganization in Ladbrokes

Executive management shuffle

It has been reported by UK Bookmaker Ladbrokes that it is conducting a big senior management reorganization in order to achieve a new cross-channel, centralized structure. Therefore, it was specified, the reorganization will result in three operational groups; Customer Experience, Channels, and Products - each lead by an existing director.

Stephen Vowles will head Customer Experience and he will deal with customer acquisition, retention and yield strategies across all channels.

Nick Rust will lead the Channels department, continuing his current focus on retail and machines, but also taking on a new responsibility to provide customers with the Ladbrokes Digital proposition, including mobile.

The last group, Products, will be led by Richard Ames, who will be in charge of the delivery of efficient solutions to support the Ladbrokes business, including IT and data centralisation, trading systems and margin management.

Additional changes involve a new chief financial officer, Ian Bull, whose responsibilities will also involve M&A and International Development, and the departure of Gary Mcilraith on 30th June 2011. On the other side, Group HR Director Andrew Harley will remain on the position.

According to Ladbrokes CEO, Richard Glynn, "There has been extensive change at Ladbrokes during the last year as we have implemented our strategy. This reorganisation of our senior management is the natural conclusion of these changes and will enable us to have one view of the Ladbrokes customer and how they interact with us through each of our channels - retail, telephone, mobile or Internet. As one of the leading multi-channel operators this will enable us to play to our strengths and deliver a clear, consistent proposition to all our customers.'

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