1st of August 2011 Author: Johnny Karp
Bodog Europe's logo to appear on West Bromwich Albion shirts
According to the latest reports from the official licensee of online gaming brand Bodog, it has closed a deal with the West Bromwich Albion Football Club, which announced the deal as "the largest sponsorship deal in its history." Based on the sponsorship agreement, Bodog Europe's logo will be sitting on the "Baggies" and at the same time, it will become the club's official betting partner.
Albion CEO Mark Jenkins on this occasion stated: "We are delighted to have Bodog on board. "Following our most successful Barclays Premier League campaign there was a great deal of interest in becoming our club sponsor. We had a number of options and in the end Bodog presented an all-round partnership that best suits both parties.
"We look forward to helping them promote their brand in the Premier League."
His counterpart from Bodog Europe, Patrik Selin, also commented: "In choosing a sponsorship partner we were looking for a club with a genuine team spirit and we are delighted to have found that in West Bromwich Albion.
"In the social media era a sponsorship should be about backing the investment with a return commitment to the club and the fans and we are looking forward to working closely with all parties."
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