Aston Villa FC Gets Malaysian Sponsorship

Genting UK pursues expansion plan

An announcement came this week from the famous UK football club Aston Villa that it has closed a sponsorship deal with the UK land and online gambling division of the Malaysian leisure and hospitality group Genting whose logo will appear on the football club's shirts as of July 2011, attracting wide television and general media publicity for the group.

According to Aston Villa chief executive Paul Faulkner, "We believe this will be a good and positive partnership for the club and it reflects our continued growth. The fact that Genting has strong local connections in addition to its international dimension makes this a good relationship for the club and we anticipate that it will work well as we embark on a new chapter for Aston Villa."

On the other side, Genting executive deputy chairman Peter Brooks stated: "The Premier League is the pre-eminent football league with a vast international following....we have been associated with Birmingham since the 1970s and look forward to strengthening our relationship with this great city."

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