Mexico Gets Mobile Betting

IMSC acquires Mexican Gaming License

According to the latest news, Barcelona-based International Mobile Sportsbook Company S.L. (IMSC) has acquired a Federal Mexican Gaming License and launched its mobile betting product 'Bettymovil' in the Mexican market.

Bettymovil is a mobile betting product that places micro-bets or alternative bids on a variety of events via SMS. According to the company, this is the first mobile betting product in Mexico. It was also stated that the firm is operating in cooperation with Grupo Salinas and Grupo Vargas.

The company CEO James Sene stated: 'Mexico was always a priority market from the word go. The volume is there (with the 63 million adult owned mobile phones), the betting culture is also highly present and visible, and Mexico is a football-crazy nation. They are the perfect ingredients for an IMSC success story.'

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