Easy Bet – live betting mobile application
It was announced this week that the mobile application market has got a new member – a result of the collaboration between mobile application developer, Mfuse and Ladbrokes, titled "Easy Bet.”
It has been specified that the application was particularly developed for the Grand National, a world-famous and popular National Hunt horse race held annually at Aintree Racecourse near Liverpool, England. It was added that it strives to provide a "fast, secure and easy way to bet" for mobile customers watching the race to be held Saturday, 9 April 2011.
Reportedly, this application is one of the so-called “disposable” apps, a concept pursued by Mfuse's, with an aim to focus on particular sports events. The Ladbrokes app also lets those that have placed a bet of at least GBP 1.00 to watch the race live on their iPhone , which is another debut.
Regarding the new development, Marcus Wareham, Chief Executive Officer of Mfuse stated: "This is a very exciting time for the mobile sports betting industry. An estimated 600 million people worldwide tune in to see the Grand National and thanks to the fast response time of our team, they can now make a quick, easy bet from the comfort of their own living room."
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