Radio show and TalkSPORT presence for the bookmaker
According to the latest announcement from the major UK bookmaker Betfred.com, the company will continue its partnership with "The Alan Brazil Sports Breakfast" radio show for the next three years, during which a Betfred.com representative will appear on the show every morning to present the listeners the latest odds, but also the company will be much present on TalkSPORT's website.
"We are delighted to have extended our deal and we have made a real commitment to a station that is clearly going places by signing for an extra three years,” stressed John Haddock, Managing Director at Betfred. “We are very pleased with our association with a highly entertaining breakfast show in which both Alan Brazil and Ronnie Irani do a cracking job.”
On the other side, TalkSPORT Head of Creative Solutions Anthony Hogg stated: "We are pleased Betfred will be supplying betting insight for the Alan Brazil Sports Breakfast for the foreseeable future. Our continuing dedication to strong editorial content and credible guests have resulted in a record audience for the show, providing Betfred with the perfect platform to showcase their range of betting odds and offers"
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