Paddy Power Mobile on TV


New UK TV campaign strikes a comical chord

A novelty has been introduced into the promotional activities of the mobile betting operations of Paddy Power.com, as the company decided to launch a new UK television campaign with a comical take on smart phone usage.

This is the company's third campaign in TV marketing, and it was created by Big Al's Creative Emporium, with media handling by M2m. It includes three models pondering the benefits of the Paddy Power mobile betting facility.

In regards to this novelty, Paddy Power marketing manager Adam Perrin said: "This campaign reflects our position at the cutting edge of the betting industry and being the most modern bookmaker for punters to bet with while retaining Paddy Power's established brand strengths for fun and irreverence."

The previous TV campaign launched by the company, also created by Big Al, will be remembered as one of the most controversial due to its 'blind football' creative, which caused a number of calls to ban it, all rejected by the Advertising Standards Association.

At the moment, the company is searching for creative ideas via Ideabounty.com, offering $3,500 to whoever comes up with a really good creative advertising idea.

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