Big Aussie Rugby Deal for Sportingbet

Brisbane Broncos sponsorship extended A record-breaking financial commitment has been made today by Sportingbet's Australia division to a National Rugby League club, based on which the online gambling company will make a historic marketing investment of A$2. In addition, they extended their sponsorship deal with Brisbane Broncos by another three years. It was specified by Sportingbet Australia CEO Michael Sullivan that the deal will see Sportingbet's name on the top back panel of Broncos' playing jersey. Sullivan also expressed confidence about the benefits this partnership will bring to both sides: "We have been a sponsor of the Broncos for two years but we have significantly upgraded the deal and extended it until the end of 2013. We were the first bookmaking company to be on an NRL jersey and this commitment shows how much faith we have in the Broncos brand. "Sports betting, and NRL in particular, is a major growth area and this is the perfect way for Sportingbet to promote our brand and contribute back to Rugby League at the same time." Sportingbet is an approved betting provider of the NRL which includes an integrity agreement as well as contributing financially to the NRL.
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