Betsson Spreads into China

Local, state-owned company and Swedish Betsson enter a joint venture A new deal was closed by Swedish online gambling company Betsson AB this week – this time the company decided to spread into the Chinese market and for that matter it started a joint venture with a local state-owned company in China, related to the sports lottery industry. This deal comes as a preface for the expected introduction of online lottery reseller licenses in China, which has the largest internet population in the world. Betsson AB CEO Pontus Lindwall on this occasion said: “It is an important part of our strategy to be present through our B2B-unit in the world's major markets. Betsson has invested in Asia for more than three years since we believe that the Asian markets have a great potential in the long term. I believe that this joint venture will provide a solid platform for us in China and I am very excited over this opportunity”.