Betsson Spreads into China


Local, state-owned company and Swedish Betsson enter a joint venture

A new deal was closed by Swedish online gambling company Betsson AB this week - this time the company decided to spread into the Chinese market and for that matter it started a joint venture with a local state-owned company in China, related to the sports lottery industry.

This deal comes as a preface for the expected introduction of online lottery reseller licenses in China, which has the largest internet population in the world.

Betsson AB CEO Pontus Lindwall on this occasion said: 'It is an important part of our strategy to be present through our B2B-unit in the world's major markets. Betsson has invested in Asia for more than three years since we believe that the Asian markets have a great potential in the long term. I believe that this joint venture will provide a solid platform for us in China and I am very excited over this opportunity'.

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