ICE to See New Sportsbetting Technology Showcased


Sunplus's new product to hit European market

A new announcement came this week from an Asian sportsbook software provider Sunplus which will reportedly introduce its products and services to the European market at ICE in London at the end of January. The product that will be presented at this major industry expo include Sunplus' ONEbook sportsbook platform and integrated turnkey betting solutions, both designed to boost profits for licensees adding sports to their gaming range or for those wishing to improve their current sports offering.

"Many competitors offer purely automated solutions. Sunplus utilizes the power of the technology's artificial intelligence, tempered with the insight and expertise of human operators who can react and respond to changes in a way that technology simply can't. With a large and highly-experienced trading team of over 700 traders- plus market leading algorithms developed and refined over many years - Sunplus' ONEbook platform provides the best prices and widest range of in-running markets and events available, supporting Asian, European and International business, said Carlos Salas, CEO, Sunplus.

'The platform is also extremely robust and already regularly supports 150,000 concurrent bettors at peak times and our turnkey solutions allow Licensees to offer customers far higher bet limits than they would normally be able to achieve.'

Apart from Salas, Sunplus is headed by Business Development Director, Tom Hall, ex Playtech CEO and AsianLogic co-founder.

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