Betsson Sets Up Software Development Firm in India

Company to focus on European and Asian markets According to this week's news from gaming company Betsson, in line with its B2B strategy for distant markets, the company has launched a software development firm in India, which will mostly focus on the European and Asian markets. It was stated by the company that they have already seen result from the regional approach, as they inked a contract with an Asian player. It is assessed that revenues from that contract will occur as soon as 2011. It was stated by Betsson CEO Pontus Lindwall: “Betsson sees, outside our core markets in the Nordic countries, several markets with good potential. We want to establish ourselves through B2B collaboration with local partners. It is satisfying that our effort in the B2B segment is paying off.”