23rd of December 2010 Author: Glo Wood
American Wagering, Inc. reports of its success
A new announcement has come this week from a US sports wagering service and technology provider American Wagering, Inc. (AMI), which has reported good news for the Nevada residents; namely, that Nevada Gaming Control Board has approved its application for a mobile phone-based sports betting app titled Leroy's App, which was developed with the assistance of Computerized Bookmaking Systems, Inc. Prior to giving its approval, the Board went through an extensive field trial.
American Wagering, Inc. is a publicly-traded company that primarily operates through wholly-owned subsidiaries including Leroy's Horse & Sports Place, Inc., Computerized Bookmaking Systems, Inc., AWI Manufacturing, Inc., and AWI Gaming, Inc.
According to the company's CEO Vic Salerno, "American Wagering is pleased that the regulators approved our technology, finding it to be problem free. We did not have a single issue during our trial period. The Leroy App is working great, customers love it, and it has exceeded our expectations.'
In addition, Salerno said that one of the fastest growing segments of the smart phone market is actually the sales of Android smart phones, an estimated sale pace of 200,000 units per day.
According to him, American Wagering is the first company in the US market that has an approved sports wagering application, adding that the AMI technology contains several layers of security including a patent pending geographic location process and encrypted communications, which will provide safe and secure wagering intrastate to the company's centralized and licensed bookmaking facilities in Las Vegas.
Salerno explained: "Smart phones and other mobile devices will be key products on our development path for the coming year. The approval of the Leroy's App is the creation of a new market segment for sports wagering and the Nevada regulators placed significant challenges on American Wagering to provide a means of offering account wagering on a mobile device whereby we could verify that the bettor was in the state.'
To describe how effective the mobile product is in boosting the bottom line, the American Wagering Senior Vice President of Business Development and Public Affairs, John English said: 'It is a low cost, convenient, and efficient way of communicating with the customer and taking wagers. There is no equipment to purchase or maintain. The relationship is simply between the sportsbook and the bettor through his or her smart phone.'
In terms of their plans to develop a mobile app that would work only on a licensed land casino property, AMI explained that it has given up on this project, as it is too geographically limiting on the bettor to be considered "mobile" and it is not considered to be a financially viable project as compared to a true mobile application for sports wagering.
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