ZEturf's Deal With PQR Brings 31 Million Readers


French racing site enlarges audience

After closing a deals this week with regional newspaper distributor Presse Quotidienne Régionale (PQR), the French online pari-mutuel racing site, ZEturf noted a boost in the number of readers, which reached excellent 31 million.

The agreement states that ZEturf will get a dedicated space on the range of websites operated by PQR's titles, in return providing the PQR titles with detailed horse racing information covering commentary, forecasts, results and live odds. It was specified that PQR's readers will have access to the ZEturf's betting facilities and receive exclusive offers, as well.

"The partnership with PQR demonstrates our willingness to continue to offer race fans a richer and more interactive service. Placing bets on horse races requires access to complete information and that is why Zeturf offers both new and experienced race fans the optimum conditions in which to bet in an entertaining manner,' said ZEturf's CEO, Emmanuel de Rohan Chabot.

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