Personalized football play on Facebook from Bwin

Another new release by online gaming provider Bwin (who is also one of the major 'jersey sponsors' of Real Madrid) is a Facebook game "Raise up the 10th." The users of this platform will be able to become a part of Real Madrid's venture toward their 10th UEFA Champions Leagueâ„¢ victory. They are also allowed to personalize the game by creating their own players who need to pass various challenges. As the game progresses, players gain experience and ranking by earning match points in a number of ways: by completing training tasks, answering quiz questions, challenging other players and placing live and fixed odd bets for fun on the Real Madrid Champions League.

However, even though the actions are virtual, the content they are based on is real, and includes exclusive statements from Real Madrid players, as well as match forecasts and direct messages to the fan and social gaming community. Apart from this, players are offered to get collectibles which may help them complete certain tasks or improve ranking. What's more, those who end up at the top of the game will be rewarded with a number of 'real' Real Madrid prizes, such as hospitality packages for Champions League away games, Real Madrid jerseys and balls with signatures, and the ultimate prize is two tickets for the Champions League final at Wembley Stadium in London.

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