Pinnacle Sports Inks License Agreement With Livelogic


A further license agreement has been signed between Pinnacle Sports and betting tool developer, Bettorlogic on Livelogic, the developer's in-play bet stimulation technology.

From Livelogic, Pinnacle Sports users will receive relevant 'reasons to bet', which will first be introduced in football and tennis, and later this year it will spread to a number of North American sports. In addition, Bettorlogic will also supply the promotional banners placed amongst Pinnacle's affiliate partners with Livelogic's content, as a result of their Connextra partnership.

Livelogic has the ability of producing about 40 in-play 'bet prompts' per football match, specifying bet opportunities of interest in real-time.

Regarding this news, Bettorlogic CEO Mike Falconer said: 'We're excited to welcome Pinnacle Sports as our latest Bettorlogic licensee. The Livelogic technology is working even better than we'd hoped - and we're confident we can help boost the performance of their in-play platform".

On the other side, Aly Lalani, Marketing Director of Pinnacle Sports commented: 'This partnership further strengthens our in-play offering, highlighting our unique low-margin odds to this exciting and rapidly developing market. Complementing our focus on European sports, Livelogic will help us introduce even more European bettors to the advantages that the Pinnacle Sports pricing model offers.'

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