30th of September 2010 Author: Glo Wood
One year deal signed with Canadian team
Online gambling brand franchiser Bodog has signed a one year deal to advertise Bodog.net with the Canadian ice hockey team, the Edmonton Oilers.
The deal includes rink board advertising, concourse signage, radio spots and LED and LCD signage, and is the first of its kind for the online gaming company.
"The Edmonton Oilers are ingrained in the fabric of the sport I have followed all my life," said Patrik Selin, CEO of Bodog Europe. "As a Swede, hockey is near and dear to my heart and we are sure that our first season with the Oilers will be a great one for us and the team. We are in this deal as fans of the game not just as commercial sponsors."
"Welcoming Bodog to the Oilers partner family is a great addition, they are a great bet," said Edmonton Oilers President and CEO Patrick LaForge.
Bodog.net is a play for fun website that offers free play poker and free play sports contests to contestants in Canada and the United States.
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