12th of September 2010 Author: Glo Wood
3 year agreements inked with major online gambling operators
Inspired Gaming lived up to its name this week, signing major online gambling operators Paddy Power and Victor Chandler to three-year deals that will see the company providing its virtual racing products, including horse racing, greyhound racing, speedway, motor racing and football.
The contracts follow a string of new land-based and online deals for Inspired recently that have included Bet365, Fortuna and Betfred.
Inspired is now owned by private equity firm Vitruvian Partners , and its md for virtual gaming, Steve Rogers, commented on what he characterised as a great year in which Inspired continued to expand through product quality and r.o.i. for clients.
Backing Rogers up, Paddy Power product manager Mike Phelan said: 'We believe Inspired offers first class virtual sports product and we expect our customers will respond positively to the launch of Inspired content on paddypower.com.'
Michael Carlton, chief executive of Victor Chandler was similarly enthused, commenting: 'Online sports betting continues to grow and we see this deal with Inspired as an important part of our offering going forward.'
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