30th of June 2010 Author: Johnny Karp
Zukido beefs up its Boyle Sports offering
Live betting specialist Zukido has upgraded licensee Boyle Sports.com with new mini-games, enhancing a b2b agreement between the two companies signed in January this year which requires Zukido to provide live odds, real-time scores, statistics and text commentary for snooker, tennis, football, cricket, darts, ice hockey, and basketball.
The new mini-games allow Boyle Sports punters to enjoy betting on casino-style games as an entertainment add-on service to the live betting facilities.
Initially adding Zukido Mini Blackjack, Boylesports will also launch Zukido Mini Roulette and Mini Gameshow-Hi-Lo soon, and has others in the pipeline.
"Zukido's Blackjack mini game variant has been developed with a core focus on usability and provides an engaging player experience to both first time and experienced Blackjack players alike," said AodhagÃ¡n Grisewood, Boyle Sports games operations manager this week.
"The bespoke development of the game to Boyle Sports' requirements has enabled us to differentiate from competitor mini game offerings, while the game addition has enabled an increased focus on sports book user conversion to the our gaming portfolio."
David Sargeant, commercial director at Zukido, said of the project: "The in-play product is hugely complemented by a targeted mini-game offering."
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