28th of June 2010 Author: Johnny Karp
Mobile sportsbook is optimised for iPad
Rank plc's online sports betting division Blue Square released its Mobile Sportsbook optimised for iPad offering this week.
The Blue Square team used tools provided by long term mobile partner mkodo to build the iPad Sportsbook.
Simon Woolf, Rank Interactive's Head of Mobile Development, said: 'Our team has worked well with the mkodo to produce a version of Sportsbook optimised for iPad in a time and resource efficient manner. The extended screen size and functionality available to iPad users will greatly enhance their customer experience.'
mkodo's Mark Gibson added, 'The Apple range of products has proven popular with Mobile Sportsbook users, accounting for over 50 percent of the gaming traffic we currently see through the mkodo platform. It makes good sense for Blue Square to extend its Sportsbook to the latest offering in this range.'
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