14th of March 2010 Author: Johnny Karp
Major newspaper and betting group to collaborate when the French market is liberated
Online betting group Sportingbet.com continued its preparations to enter a liberalised French gambling market with a deal this week with the online version of major newspaper Le Monde.
Le Monde.fr and Sportingbet have inked a two-year exclusive partnership which plans to commence at the beginning of April 2010 in order to comply with French legislative changes.
The partnership includes both an advertising agreement and a new co-branded product, accessible from the sport pages of Le Monde.fr.
Both parties stressed their wish to comply with French law, and the agreement will therefore be implemented in two stages. A free betting application will be available from April 2010, followed by a real money website as soon as the market officially opens to operators in France (the current forecast on the 1st of June 2010).
Philippe Jeannet, CEO of Le Monde, said: 'LeMonde.fr users expect a high quality, innovative service that respects both French and European regulations, and Sportingbet have shown they will meet this expectation through their policy to date.'
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