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Popular online casino group launches sportsbook

A deal earlier this year with Global Betting Exchange to provide a sportsbook came to fruition this week with the launch of online casino 32Red.com's newest offering, branded 32RedBet.

The successful launch is the third white label sportsbook to be ordered using GBE's iBroker solution.

'iBroker offered us a number of compelling reasons over its competition," said 32Red CEO Ed Ware, who went on to describe the advantages as a capability to hedge into the Betdaq betting exchange; simplicity to integrate into existing platforms; competitive pricing and cost-effectiveness.

32Red's management had betting on next year's World Cup football in mind in setting up a sportsbook, but the extra service and range of different gambling genres will increase the liklihood of 32Red customers staying on the site for all their gambling requirements.

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