Betfred SBG Deal With Inspired Gaming


10 year agreement inked

Server based gaming specialist Inspired Gaming Group plc has announced a ten year deal with the UK independent bookmaker Betfred which will see it supplying its entire virtual events package.

The deal with Betfred will include Virtual Horse Racing, Virtual Greyhound Racing, Virtual Football, Virtual Speedway, Virtual Motor Racing and Virtual Numbers Games.

A company spokesman said that Inspired's Virtual Sports package is the next generation in virtual racing; boasting a host of graphical improvements, such as a choice of weather variations - from snow to sunshine or even night-time - improved character animation, use of live-action elements and much more.

"Inspired continues to grow its virtual gaming business through offering a portfolio of customised events with bespoke flexible scheduling, which allows customers, such as Betfred, the freedom to drive the schedule around their revenue. Combined with world-leading animation this provides a compelling offering to the betting industry", said Steve Rogers, the managing director of Virtual Racing Systems at Inspired.

John Haddock, managing director at Betfred added, "This is a valuable addition to the service that Inspired continues to supply us with. The virtual events package is one-of-a-kind as it allows us to have complete control of our schedule and tailor it from the vast portfolio of events on offer. Betfred's aims are to offer our customers in our 825 shops market leading products, this agreement with Inspired allows us to do this."

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