25th of November 2009 Author: Johnny Karp
Spanish gambling site signs up
Sportsbook white label provider OddsMatrix appears to be on something of a roll, this week announcing its fifth white label sportsbook deal, this one with Spanish market-facing PepeGames.com which will be furnished with a fully managed, turnkey, sports book product that will focus extensively on Spain and Spanish speaking territories.
PepeGames.com is a joint venture between Globalia and VistaGaming, the Maltese based bingo and casino software provider which have teamed up to leverage Globalia's reach within the tourism, hotel and travel industries within Spain.
The Pepe brand is synonymous throughout Spain and promotes products ranging from travel, rent a car, chauffer services, mobile phones, insurance and credit cards.
OddsMatrix has been successfully integrated into VistaGaming's back office product and has allowed PepeGames.com to rapidly and cost effectively launch a sports book product, without the risk and expense of setting up their own service, whilst also being able to offer their own suite of games.
Daniel Illanes Rodriguez, VistaGaming's Head of Marketing says that the addition of the OddsMatrix sports book solution will enable PepeGames.com to quickly and effectively market sports betting to its target audience without the cost and risk associated with incorporating, setting up and operating as a fully functional bookmaker in this competitive area.
Stian Hornsletten CEO of OddsMatrix said: "This is a great opportunity to use the marketing reach of a traditional bricks and mortar organisation both online and offline to penetrate this emerging market. It also demonstrates that more companies are embracing the relationships and revenues that can be generated from the sports betting arena."
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