ASA Critical Of Will Hill Online Free Bet Offer


Internet gambling company did not clarify that free bets are deducted from winnings

Britain's Advertising Standards Authority (ASA) keeps a stern eye on the advertising of gambling firms, and this week it was William Hill Online under the spotlight for a free bet offer that generated a complaint.

The complaint was that the betting company's press advertisements and posters offering new online customers or telephone betters a GBP 100 free bet, did not advise punters that any resulting winnings would be settled without the amount of the free stake being returned.

The ASA agreed with the complainant and ordered WHO not to run the ads again without the necessary changes.

Arguing the case, WHO said T&Cs were pertinent to the advert, and that the removal of the free stake from any winnings did not materially devalue the free offer. The subtraction of the free stake from any winnings was not an unusual or onerous condition, it suggested.

The ASA adjudicator upheld the complaint and noted that the terms of the offer were that punters could claim the promotional GBP 100 of free bets in increments after spending specified amounts on real bets.

'We considered that, because the increments of free bets were only awarded as a result of minimum spends by the consumer; customers would expect those bets to be treated in the same way as any other bet and to get their stake back along with any winnings,' the adjudicator found.

'We noted [that] the terms and conditions on the advertiser's website stated that stakes were not returned on free bets. However, we also noted that information was not included in the ads and considered that was a significant condition likely to affect consumers' decisions to take advantage of the offer in the first instance. We concluded that the omission of this information from the ads was likely to mislead.'

Sports Society News General Sportsbook News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

10mins ago someone from cn flag China read article Premier League: Dele Alli signs new Tottenham deal

Sports Community

Share this page on:
Follow LSB on:
Follow LSB

Join Now for full access

In the last 24h

Totals

  • New Members
    1
  • Members Online
    14
  • Guests
    1,093



eighteen plus only

Follow LSB on Facebook Follow LSB on Twitter Follow LSB on Pinterest Follow LSB on Google plus