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Bayern Munich vs Chelsea, the unlikely Champions League Final
Bayern Munich and Chelsea will play the Champions League Final on Saturday night, with both teams arriving in a somewhat surprising manner in the last act of this season's top European competition. Bayern Munich knocked out Jose Mourinho's Real Madrid in the semifinals while Chelsea pulled off an even bigger upset by getting past trophy holders Bar...
Briere Leads Flyers to Victory and the Series Continues
Danny Briere knocked in a winning goal at 4:36 of the overtime clock leading the Philadelphia Flyers to victory. Briere notched his 7th of the playoffs and 2nd of the afternoon and landing the Game 1 win. The Flyers took a 4-3 victory at the Wells Fargo Center in Philly....
Fixed-Odds Sportsbook for Betfair?
Company soon to launch as a bookmaker The latest report from online betting exchange Betfair is that the company is about to launch itself as a bookmaker. This move will be made so as to prevent customers from leaving it to move to competitors su...
Paddy Power’s Ad Causes Quite a Stir
Transgender pun found offensive The latest ad released by online bookmaker Paddy Power has been considered by many to represent poor taste and even discrimination, which caused quite a stir in the general public. Namely, the ad focuses on the upcoming Cheltenham Ladies...
Betfair Introduces New TV Ad Format
Partnership with Channel 4 Racing comes to fruition A new marketing campaign has been employed by online betting exchange Betfair in cooperation with Channel 4 Racing. The 30-second Betfair “in vision” advert involves an experimental new format of TV advertising which will see it will appear with editorial content in the corner o...
Perform to Cover All African Traffic
Partnership with InMobi to bring expansion to Perform In a partnership closed this week by digital sports media group PERFORM with mobile ad network InMobi, it has been specified that the deal will cover all African traffic to the mobile version of PERFORM's f...
UK Sees Betfred’s New Ad
Betting group launches ad with controversial Soccer AM star A report arrived this week from British bookie Betfred, informing the public of the launch of its new advertising campaign in the UK. The campaign involves Helen Chamberlain, the controversia...
Betfred's New Advertising Campaign Stars a TV Presenter
Major advertising and marketing campaign to be launched in December Helen Chamberlain, the presenter of the Sky Sports comedy/talk show Soccer AM, will head the latest Betfred's advertising campaign. Chamberlain, who runs a popular though controversial British football-based show, will also star in a TV commercial and appear on Betfred’s b...
Fight against Illegal Inducements in Australia
Victoria regulators caution bettors This week, in the run-up to the Victorian Spring Racing Carniva, the Regulators from the Australian State of Victoria issued a warning to bettors, advising that they should not open betting accounts on the basis of illegal inducements. Namely, the Victorian Commissio...
New Betfair Campaign in New Zealand
In anticipation of Rugby World Cup… … Which should kick off this week in New Zealand, online gambling company Betfair has everything ready for the major competition, and has already started advertising through its imaginative new campaign. The campaign in question involves offering New Zealand farmers a dollar for every sheep th...
Betfair’s New Marketing Campaign Features Bikini Beach Bums
Betfair online betting site has made a cheeky deal with the British Women’s beach volleyball team to wear bikini bottoms printed with Quick Repsonse (QR) codes on the back. Downloading to smart phones, the QR code can be read and taken directly to the Betfair website after photographing the beach volleyball girls assets. According to Ma...
Ladbrokes Gambling Campaign Adds Italian Flavor
A new marketing strategy developed by Ladbrokes hopes to bolster a slump in their first half. A televised advertising campaign will launch this weekend in the UK on Sky TV with the prominent Italian football authority Tiziano Crudeli. Crudeli is a commentator who prop...
Ladbrokes To Launch Gbp 5 Mill World Cup Ad. Campaign
Stand by for a betting advert blitz.... In what has been described as its biggest single advertising push yet, British gambling group Ladbrokes is about to launch a GBP 5 million marketing campaign to capitalise on the World Cup football, which kicks off in South Africa June 11. Starting this weekend, the television and print media blitz...
Major New Football Advertising Campaign Coming From Will Hill
New advertising agency shows its paces UK football fans can expect an avalanche of new William Hill advertisements this weekend as the company launches its latest football campaign - the first created by its new agency The Bank. The marketing publication Drum re...
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