Paddy Power has managed to get on the bad side of the Irish ASA with its social media advertisement, which has generated numerous complainants claiming it's in poor taste, offensive, racist, and exploits the immigrants in Calais.
The ad features images of sports stars Andy Murray, Raheem Sterling, Mo Farah, Manu Tualigi and Eoin Morgan on a truck that reads:
“IMMIGRANTS JUMP IN THE BACK!
(BUT ONLY IF YOU'RE GOOD AT SPORT)
PADDYPOWER”
One complaint came from someone who says Paddy Power was turning human tragedy into a joke while another said it creates more negativity toward immigrants.
Paddy Power responded saying that it hadn't meant to cause offence and intended to promote advertising campaigns that were humorous and created a buzz.
Irish Advertising Standards Authority deemed the advert inappropriate and directed Paddy Power not to run it again.
GREGJO
8 years ago
Paddy Power usually run funny advertisements in my opinion but to understand these You have to have sense of humor. I think this advertising is not an offensive or racist one. At least I could smile on it. This company is crazy and funny in the same time and I think everybody should accept this fact.
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sharpe
8 years ago
Paddy Power have a reach history with scandals around many of their advertising campaigns in the past so this is not a one timer. Sometimes their adverts are really offensive for some people but sometimes it's overreacted against them but there's a reason after so many provocatively adverts. What they meant exactly with...
Paddy Power have a reach history with scandals around many of their advertising campaigns in the past so this is not a one timer. Sometimes their adverts are really offensive for some people but sometimes it's overreacted against them but there's a reason after so many provocatively adverts. What they meant exactly with this advert only some of the Paddy Power employees knows but there's have to be some boundaries in their campaigns.
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