Sportingbet and Centrebet executive Michael Sullivan has launched a new sportsbook brand for the Australian market called BlueBet.
Sullivan told The Daily Telegraph, “My turnover at Sportingbet when I sold was $3 billion, and I had 300 staff. I don't see why I can't build another business of a similar size.”
"I really believe these big English bookmakers don't understand what the Australian punter is after and we will be offering a far more personalised service,” Sullivan said.
Sullivan established Sportingbet in Darwin in 2002 having sold it and Centrebet to William Hill in 2013 for $660 million.
sharpe 8 years ago
Obviously Michael Sullivan knows exactly what he's doing and everybody have to listen when he speaks about online booking. The guy who made it Sportingbet and Centerbet a world leading bookies and after that sold this companies at enormous profit is probably keen to do that again this time in Australia and there's not a...
Obviously Michael Sullivan knows exactly what he's doing and everybody have to listen when he speaks about online booking. The guy who made it Sportingbet and Centerbet a world leading bookies and after that sold this companies at enormous profit is probably keen to do that again this time in Australia and there's not a reason we wouldn't believe he'll do that after all his achievements so far.
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Shumar4life 8 years ago
This is great news for Australian customers, because they wil bring new offer and maybe new games on the market. I believe that they can change a balance on the market and could bring lot of joy to regular customers. Both are good companies, they have lot of experience and I believe in them
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GREGJO 8 years ago
Wow,, this guy is not a poor one in my opinion :). A bookmaker company is a really good business and worth every cents. The Asutralian market is a really big one the players can afford the big stakes. I think this is the main reason for Michael Sullivan. He's a very experienced one so I think Australians will enjoy BlueBet.
Wow,, this guy is not a poor one in my opinion :). A bookmaker company is a really good business and worth every cents. The Asutralian market is a really big one the players can afford the big stakes. I think this is the main reason for Michael Sullivan. He's a very experienced one so I think Australians will enjoy BlueBet.
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