New Australian Sportsbook: BlueBet

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November 3rd, 2015
Back New Australian Sportsbook: BlueBet

Sportingbet and Centrebet executive Michael Sullivan has launched a new sportsbook brand for the Australian market called BlueBet.

Sullivan told The Daily Telegraph, “My turnover at Sportingbet when I sold was $3 billion, and I had 300 staff. I don't see why I can't build another business of a similar size.”

"I really believe these big English bookmakers don't understand what the Australian punter is after and we will be offering a far more personalised service,” Sullivan said.

Sullivan established Sportingbet in Darwin in 2002 having sold it and Centrebet to William Hill in 2013 for $660 million.

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