DraftKings and the NFL Players Association (NFLPA) have entered into a partnership through NFL Players Inc., which will see NFL players participate in DraftKings' marketing efforts planned for this year such as in-product and promotional campaigns across broadcast, print, social media, digital and mobile properties.
“The NFL season is one of the important times of the year for DraftKings and the DFS industry, so to be able to feature NFL players as part of our marketing efforts adds a level of excitement and connectivity to the game that is a huge win for us and our community,” said DraftKings vice president of business development Jeremy Elbaum. “The NFLPA represents some of the most celebrated athletes in the world and we're looking forward to collaborating with them throughout the season.”
Alexa Alexa 8 years ago
Draft Kings keeps the tradition of surprising customers with various offers and surprises.National Football League is one of the most popular competitions in the world,so very deal that has this league involved is good.Players are worldwide recognised and I am sure that marketing campaign will be very successfull.
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sharpe
8 years ago
I believe with this move Draft Kings trying to take a step advantage in front of their biggest rivals at the DFS market FanDuel, who are also very active in the TV advertising. The NFL players are enormously popular so this is a great deal for Draft Kings and probably they will reach their goal with that - to beat the...
I believe with this move Draft Kings trying to take a step advantage in front of their biggest rivals at the DFS market FanDuel, who are also very active in the TV advertising. The NFL players are enormously popular so this is a great deal for Draft Kings and probably they will reach their goal with that - to beat the competition.
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