FanDuel Follows DraftKings into eSports Sector

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September 25th, 2015
Back FanDuel Follows DraftKings into eSports Sector

FanDuel, a daily fantasy sports market leader in the US, follows DraftKings' move into the eSports sector with the acquisition of eSports operator AlphaDraft.

Market research shows that eSports is a growing industry and Nigel Eccles, founder and CEO of FanDuel, said, “With over 200 million people globally watching eSports, AlphaDraft gives those fans a way to engage with this burgeoning entertainment product. This is sports for a new demographic, with very little crossover with what are considered traditional sports fans, and this acquisition gives us the ability to leverage the expertise of AlphaDraft's team, while helping their efforts in customer acquisition and building awareness of this new industry,”

DraftKings and FanDuel make up 96 percent of the DFS market per Eilers Research.

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