At the Races Launches Free App

At the Races introduced a new free app this week available for both Android and iOS platforms. Punters have quick access to horse racing news, race cards, video form, tipsters, Timeform analysis and betting services. All ATR races are accessible from the app plus ATR television programs are also available in a on demand format. Matthew Imi, chief executive for At The Races, said, “With more people watching At The Races on television and increasing numbers coming to our website - around 2.5 million monthly TV viewers and more than that reported by Google Analytics on the site each month - the new app will only extend our reach. It will help us to not only continue to popularise the sport, making it as accessible as possible, but also to position us long term to deliver sustained growth and increasing commercial returns for our racecourse partners.”