Danske Spil Acquires Share in Fantasy Sports Company

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July 7th, 2015
Back Danske Spil Acquires Share in Fantasy Sports Company

Following fantasy sports licensing, Danske Spil, Denmark state gambling group, has announced the acquisition of a 60 percent share in fantasy games company Swush.com for an undisclosed consideration.

Swush, based in Copenhagen, was established in 2000 by Jesper Carstensen and Ole Christensen, who own and operate the brand. The company is popular in Nordic countries and is a leader in the Scandinavian market with more than have of its clients in the 18 to 34 demographic.

“We have for many years worked closely with Danske Spil. There are many synergies and strong growth potential. With Danske Spil we will have a strong partner to strengthen our business and achieve our goals,” said Christensen.

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