Following fantasy sports licensing, Danske Spil, Denmark state gambling group, has announced the acquisition of a 60 percent share in fantasy games company Swush.com for an undisclosed consideration.
Swush, based in Copenhagen, was established in 2000 by Jesper Carstensen and Ole Christensen, who own and operate the brand. The company is popular in Nordic countries and is a leader in the Scandinavian market with more than have of its clients in the 18 to 34 demographic.
“We have for many years worked closely with Danske Spil. There are many synergies and strong growth potential. With Danske Spil we will have a strong partner to strengthen our business and achieve our goals,” said Christensen.
Shumar4life 8 years ago
If you want to invest in some kind of business and to hope that you will earn some money from it, my recommendation will be fantasy sports. It's fast growing market, with lot of satisfied customers, and I believe that lot of money can be generate from it. So, I believe that this is one smart decision.
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sharpe 8 years ago
Fantasy sports business is growing hugely in popularity for the last couple of years and I guess this tendency will continue in the same direction in future. Obviously the management of Danske Spil also thinks that way and they are decided to be involved on that market as much as possible which is a wise decision I think.
Fantasy sports business is growing hugely in popularity for the last couple of years and I guess this tendency will continue in the same direction in future. Obviously the management of Danske Spil also thinks that way and they are decided to be involved on that market as much as possible which is a wise decision I think.
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