Daily Fantasy Sports company DraftKings has secured its latest 3-year contract with American car racing body NASCAR.
The deal will see DraftKings gain the rights becoming NASCAR's 'Official Daily Fantasy Sports Partner' and develop branded games for the DFS market.
NASCAR will also provide DraftKings with a direct real-time data feed with the latest statistics on races and drivers available on its mobile app.
DraftKings will be rolling out new games where players will select five NASCAR drivers based on finishing position, fastest laps, laps led, position differential and passing differential scores. Winners will receive exclusive NASCAR prizes and even cash.
The contract with NASCAR further progresses DraftKings' plans to work with all American major sports leagues.
sharpe
8 years ago
This deal sounds like a huge one for both sides involved. NASCAR is a really huge name all over the world and the Fantasy Sports companies growing in popularity nowadays so it' sounds like a great deal for the future. I think especially Draft Kings will benefit from the deal because of the many NASCAR fans out there. I'm...
This deal sounds like a huge one for both sides involved. NASCAR is a really huge name all over the world and the Fantasy Sports companies growing in popularity nowadays so it' sounds like a great deal for the future. I think especially Draft Kings will benefit from the deal because of the many NASCAR fans out there. I'm also tempted to try it out and probably will.
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rikimartin4444_115925
8 years ago
Nascar is very popular lately. They have very good drivers and teams and they are in expansion in Europe. Till now, Formula one and Rally were dominated in Europe. With this deal with Draftkings they made great job. Now, both of them can prosper. I am happy to hear this kind of news. Keep going like this.
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Alexa Alexa 8 years ago
Nascar is getting more and more popular every day.This deal will only increase its popularity.Very smart move by voth chiefs of Nascar and Draftkings.It can be very good for them.Fantasy sports are becoming very popular,and it is one of the best ways to advertise some sport.
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