Ladbrokes has become the sponsor of the Scottish Professional Football League (SPFL) in a two year deal.
The contract will see Ladbrokes title sponsor the 2015/16 season with rights for all four leagues and 42 clubs.
Scottish football leagues will be referred to as Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 in time for the new season beginning in August.
SPFL chief executive Neil Doncaster said, “As an established and respected leading brand in its very competitive marketplace, Ladbrokes is a perfect partner for the SPFL and we have a shared vision of a positive future for professional league football in Scotland.
“Ladbrokes' backing of Scottish football is hugely valued and appreciated and I say that not only on behalf of the SPFL but also for all 42 member clubs.”
“This partnership will help to propel Ladbrokes and the SPFL to new heights and will put us at the heart of Scottish football throughout the year,” said Jim Mullen, chief executive officer of Ladbrokes.
mdacic 8 years ago
I think that this deal is more important to Scottish Premier League than for Ladbrokers. Ladbrokers is big and great sportsbook and they don't need special marketing. Scottish football is a little boring since Rangers are in lower division and also when they come back they won't be at the same level as Celtic.
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sharpe
8 years ago
It's a great deal for the Scottish Football League, Ladbrokes is a famous company on the sportsbeting market and I guess some serious funds had been paid from them to become sponsors of the league. All clubs which are 42 in the Scottish professional football have to benefit from this deal.
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