Ladbrokes will be offering some fun betting odds on the birth of the Duke and Duchess of Cambridge, William and Kate's royal baby.
A new campaign will be developed by Kaper in an attempt to strengthen Ladbrokes' presence in national consumer press and drive social media.
"Kaper showed standout creativity in its pitch, offering us something unique and fresh,” Jessica Bridge, PR executive at Ladbrokes, told PR Week.
seculla
9 years ago
Oh my God, betting companies will do anything to raise their incomes. This is very funny thing, like mdacic said, and I really can understand that all want to get some more cash but I won't understand the people who will place a bets on this kind of "games". They can think up anything but they will never "turn" minds of...
Oh my God, betting companies will do anything to raise their incomes. This is very funny thing, like mdacic said, and I really can understand that all want to get some more cash but I won't understand the people who will place a bets on this kind of "games". They can think up anything but they will never "turn" minds of a sports betters from the main sports, football, basketball or tennis. But, anyway, we all must agree and congratulate to Ladbrokes on their open minds and thinking "out of ordinary". :D
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sharpe
9 years ago
Like the article says this is a smart move from Ladbrokes to strength their presence in national consumer press and drive social media. And I'm sure there will be a lot of people who will be interested in betting on royal baby's birth. But the most important thing of course will be one healthy baby.
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mdacic 9 years ago
This is very very fun haha. I understand that some people love betting but I don't know who will place bet on this. For me this is very stupid and I don't see the point. This is fun but for me betting is not just about fun. So I will pass this kind of bet and keep betting on football and basketball :)
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