Finland's National Police Authority has warned local ice hockey team Jokerit and NordicBet that they could face a Euro 100,000 fine for marketing related activity despite the fact that they are not targeting Finnish punters.
Jokerit claims it has not violated Finnish lottery laws as the marketing activities are taking place outside of the country.
In response to the warning, Jokerit has removed NordicBet's logo from its jersey's and now features “NoLogo” and an additional logo in Cyrillic Alphabet, which Lotteries Manager Jouni Laiho says still represents NordicBet in the National Police Board's opinion.
A press release stated, “Jokerit would like to emphasize that all marketing measures are implemented outside Finland when Jokerit plays guest matches. The Jokerit and NordicBet cooperation is not intended to promote NordicBet in Finland. Jokerit playing in the Kontinental Hockey League (KHL) appeals to a broad international audience, particularly in countries where hockey is a strong proposition.”
Shumar4life
9 years ago
Finland has own laws, and I believe that unfortunately this one is bad move. We have similar situation i Serbia, where state's commision doesn't allow to play in international bookmakers. We must play only locally, and that is against the laws of European Union. Every country must liberate market, in order to let people...
Finland has own laws, and I believe that unfortunately this one is bad move. We have similar situation i Serbia, where state's commision doesn't allow to play in international bookmakers. We must play only locally, and that is against the laws of European Union. Every country must liberate market, in order to let people to choose their own best possible options
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sharpe
9 years ago
Well, every country have own laws and rules about sponsorship and if that deal vaulate them, the authoritys has the right to sanction the involved sides. I think that the excuses of the hochey club that they are not targeting Finnish punters are a little bit funny because they do play in Finland all the same.
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