Paddy Power Sports Betting Facebook App Flops

Dec 04, 2014
Paddy Power Sports Betting Facebook App Flops
Paddy Power is preparing to join operators such as 888 and Gamesys in taking down its In-Play real-money social gaming product from Facebook. A lack of interest from players has motivated the decision regarding the sports betting app that launched just over a year ago. In May 2014, the company made some updates to the app and rebranded it in preparation for the FIFA World Cup football festival in Brazil. The initial spike in interest soon subsided resulting in the move to shut it down once all players have been notified in the coming weeks.
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