Betfair Sponsors Premier League Liverpool Football Club

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November 26th, 2014
Back Betfair Sponsors Premier League Liverpool Football Club

Betfair is now the official betting sponsor and gaming partner of the Premier League Liverpool Football Club (LFC).

The agreement reaches markets in the United Kingdom, Denmark, Bulgaria, Italy and Spain.

“We're excited to be working with a club of the scale and fame of Liverpool Football Club”, said Mark Ody, brand director for Betfair.

“Everything about Liverpool Football Club is iconic. The Kop, the passionate fans, the Liverbird on the jersey, the entertaining football.

"It's a great match as Betfair excites consumers with a supercharged betting experience, bringing fans closer to the action through our innovative products.”

Billy Hogan, chief commercial officer for LFC, said, “We are delighted to be joining forces with one of the world's largest online betting organisations”.

“Regionalising partnerships means that we are able to work with brands, such as Betfair, in countries where they have the strongest presence and where our footprint can best match their brand objectives.

“Ultimately this means that we can deliver relevant and engaging programs in those regions."

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