Betfair is now the official betting sponsor and gaming partner of the Premier League Liverpool Football Club (LFC).
The agreement reaches markets in the United Kingdom, Denmark, Bulgaria, Italy and Spain.
“We're excited to be working with a club of the scale and fame of Liverpool Football Club”, said Mark Ody, brand director for Betfair.
“Everything about Liverpool Football Club is iconic. The Kop, the passionate fans, the Liverbird on the jersey, the entertaining football.
"It's a great match as Betfair excites consumers with a supercharged betting experience, bringing fans closer to the action through our innovative products.”
Billy Hogan, chief commercial officer for LFC, said, “We are delighted to be joining forces with one of the world's largest online betting organisations”.
“Regionalising partnerships means that we are able to work with brands, such as Betfair, in countries where they have the strongest presence and where our footprint can best match their brand objectives.
“Ultimately this means that we can deliver relevant and engaging programs in those regions."
Shumar4life 9 years ago
Liverpool is global brand and as true hard core fun of this club I am glad to see that the most successful companies in Europe wants to bee part of our red family. Betfair is the one of the best betting sites on the world, and I am sure that both part can only have benefit from their cooperation. At the end, supporters...
Liverpool is global brand and as true hard core fun of this club I am glad to see that the most successful companies in Europe wants to bee part of our red family. Betfair is the one of the best betting sites on the world, and I am sure that both part can only have benefit from their cooperation. At the end, supporters and customers will be satisfied with this deal i am sure in that
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Johnajax 9 years ago
I agree with you guys, internet betting is something special, that is much better experience than betting in land based sportbooks. You can create your own bet, and you can do it at home and becouse of that all internet bookies are stronger and stronger and they have enough money to be a sponsor to one of greatest club...
I agree with you guys, internet betting is something special, that is much better experience than betting in land based sportbooks. You can create your own bet, and you can do it at home and becouse of that all internet bookies are stronger and stronger and they have enough money to be a sponsor to one of greatest club in england.
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u-praksi 9 years ago
not suprise, internet gave a new dimesion for betting on sports. Big money in this kind of buisiness.
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galata86 9 years ago
This is proof that sports betting and sportsbook are getting stronger. I don't know how much this contract is worth but I am sure that is big money involved. For betfair this is great move becouse Liverpool don't have great resoults this year but they have a lot of fans all around the world and this is maybe the biggest...
This is proof that sports betting and sportsbook are getting stronger. I don't know how much this contract is worth but I am sure that is big money involved. For betfair this is great move becouse Liverpool don't have great resoults this year but they have a lot of fans all around the world and this is maybe the biggest club in England.
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