New Jersey Devils Make a Deal with Fantasy Sports Developer

Oct 17, 2014
New Jersey Devils Make a Deal with Fantasy Sports Developer
US National Hockey League member, the New Jersey Devils, has made a deal with fantasy sports developer Hot Box to feature it in an existing pay-based fantasy game. Terry Lyons, chief marketing officer for Hotbox said, "As we met with the NJ Devils, and followed the guidelines set-forth by the NHL, we focused on the fact our deal in Jersey would be a way to engage Devils fans and increase tune-into to home and road NJ Devils games in a way that would benefit everyone. Scott O'Neil and his staff understood the second-screen, social value of a team-based fantasy sports offering." Scott O'Neil, CEO of the NJ Devils, said, "Fantasy sports plays an important role in a fan's experience, and we wanted to bring Devils fans a game where they could focus on their favorite players and their favourite team. Our collaboration with Hotbox Sports, offering both free-to-play games and this first-of-its-kind entry-fee game, will ensure Devils fans have an unrivalled fantasy game experience.” In 2013, the NJ Devils and the Philadelphia 76ers were the first to sign a US sponsorship agreement with an online gambling company, Party Poker.
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