New Brand Identity for Australian Sports Betting Company

Aug 20, 2014
New Brand Identity for Australian Sports Betting Company
Australian online and land betting group Tatts has revealed its new identity in partnership with the Hulderbosch agency. Agency creative chief Hans Hulderbosch spoke to Campaign Brief sayind, "The new identity for Tatts is a key contributor to the Group's business evolution and sets a strong framework for the future. "The simple, clean, contemporary logo style is composed of two components: the top graphic known as Tatts Group 'the star' and the distinctive lettering 'Tatts Group'. In addition, the blue colour palette brings scale and boldness to the brand identity." Robbie Cooke, CEO, Tatts Group said: "Tatts is a leading Australian gambling group with a 130 year proud heritage. We are making changes across all facets of our business and our new corporate brand identity is symbolic in positioning the group for the future." The new look became available this week.
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